Consuming and Advertising – Eastern Europe Revisited

MARCH 4, 2021

2.30–4.30 pm 

PANEL I: Marketing and Lifestyles in imperial contexts Chair: Martin Aust (Bonn)/ Discussion: Kirsten Bönker (Göttingen)

• Corinne Geering (Leipzig): Handmade by Local Artisans: Marketing Home Industry Products from the Late Austro-Hungarian and Russian Empires
• Daria Sambuk (Halle-Wittenberg): “Everyone Drinks Tea, but only Few Know How to Do it.” Marking Social and National Identities in 19th-Century Imperial Russia Agnieszka Jagodzińska (Wrocław): Advertisement and Identity. Jewish Consumer Culture in Eastern Europe at the Beginning of the 20th Century 
• Julia Malitska (Huddinge): “We Should not Merely Quit Meat but Transform Whole our Life”: Vegetarian Consumption and a Quest for Life-Reform in the Late Russian Empire
• Lilija Wedel (Bielefeld): Reichs- und russlanddeutsche Werbung im späten Zarenreich als Spiegel der Konsumpolitik, Konsumkultur und Kommunikationsnetze                                                         

MARCH 4, 2021

4.45–6.00 pm 

PANEL II: Advertising the “New” in the Interwar Period Chair: Stefan Rohdewald (Leipzig)/ Discussion: Denisa Nešt’aková (Marburg)

• Alexandra Chiriac (Bucharest): Out with the Old, in with the New: Selling Modernity in Interwar Bucharest
• Lavinia Popica (Akron): Consuming American Goods in Interwar Romania: Buyers and Sellers PPROGRAM ROGRAM Consuming and Advertising
• Magdalena Burger (Bamberg): The Role of the Czechoslovak New Woman as a Consumer: The Case of the Women‘s Magazine Eva (1928–1938)

PANEL III: Advertising and Consumption “Soviet Style” Chair: Dietmar Neutatz (Freiburg)/ Discussion: Annina Gagyiova (Prague)

• Iryna Skubii (Kingston): Early Soviet Consumption as a First Battle on the Cultural Front
• Alexandra Evdokimova (Berlin): Soviet Advertisement in the Krushchev Era: Functions, Values and Emotions (A Study of Moscow Cafés and Restaurants Guide from 1958)
• Olha Korniienko (Kharkiv): Under the Western Brand: Official Portrayals of Soviet Fashionistas in the Satirical Magazine Perets’
• Nataliia Laas (Waltham): Market Researchers under the Soviet Command Economy from the 1960s to the Early 1970s
• Adelina Stefan (Esch-sur-Alzette): From Socialist Scarcity to ‘Conspicuous Consumption’: Foreign Tourists and Eating-out Practices in Socialist Romania of the 1960 and the 1980

PANEL IV: Legacies of Soviet Consumer Cultures Chair: David Feest (Lüneburg)/ Discussion: Alexey Golubev (Houston)

• Airi Uuna (Tallinn): “Jack of all Trades”: The Many Functions of a Late Soviet Advertising Bureau
• Stephanie Weisman (Vienna): Smells like Socialism? On Sensory Specificities and the Emotional Branding of Perfumes in Polish People’s Republic
• Tricia Starks (Fayetteville): Addictive by Design? Tobacco Product Design, Marketing, and Smoking Uptake across the Iron Curtain 
• Julia Obertreis (Erlangen): Smoking as a Consumption Practice and Masculinities in the Soviet Union, 1950s–1980s
• Leah Valtin-Erwin (Bloomington): The Expansion of Western European Multinational Supermarket Retailers into the Post-Communist Region after 1989

CONCLUSION / FINAL DISCUSSION

Summarizing Commentary: Julia Obertreis (Erlangen) and Heidi Hein-Kircher (Marburg)